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Post: Nestlé Launches Frozen Food Line for People Using GLP-1 Drugs

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Nestlé Launches Frozen Food Line for People Using GLP-1 Drugs
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As GLP-1 drugs become more popular, Nestlé has launched a new line of frozen food items targeting people on these medications. Image Provided by Nestlé Nestlé is launching a new frozen food brand, targeted towards people taking GLP-1 medications.

Experts said that processed food cannot replace natural, whole foods. This food line can act as a supplement but should not be the only food source.

Maintaining a healthy diet and lifestyle is important alongside consuming these products.

GLP-1 drugs, Ozempic and Wegovy have exploded in popularity with more and more people turning to these medications to help manage weight loss and diabetes.

To target this new group of consumers, Nestlé has created a new frozen-food brand, Vital Pursuit that will launch in the fall of 2024.

The food line will contain essential nutrients, with products such as sandwich melts, pizzas and frozen bowls with whole grains or pasta.

“I appreciate that Nestlé is providing a food line that is convenient and has – as they claim – ‘high protein and fiber,’ and various vitamins and minerals that people on weight loss medications may not be getting enough of through their diets,” said Stephanie Schiff, a registered dietician at Northwell Lenox Hill Hospital.

However, experts say that it is important that people on these medications do not see these items as their main source of food.“There is no competition when you compare a diet of processed food products to a plant-focused diet which centers on food that is as close to its natural state as possible,” Schiff explained. “Research shows that a diet high in processed foods can put us at risk for various health conditions, depending on the level of processing.” How GLP-1 drugs can lead to nutritional deficiencies Nutritional deficiency is an issue with people who are on GLP-1 medications.“People who are on GLP-1 drugs become less hungry,” Schiff stated. “They experience a feeling of fullness more quickly when they eat. Their appetites decrease and they eat less. They’re not likely to get a sufficient amount of vitamins, minerals, fiber or protein their bodies need if […]

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