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Post: The Future Of SEO: How AI And Machine Learning Are Changing Search

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The Future Of SEO: How AI And Machine Learning Are Changing Search
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Jen Spencer is CEO of SmartBug Media —a full-service digital agency helping businesses get the most out of their full customer life cycle. Search Engine Concept Background. A Look into the Future of AI search. Digital loupe icon processing search requests. CGI 3D render OpenAI introduced ChatGPT to the world on Nov. 30, 2022 . You know what happened next: hype around the AI chatbot’s capabilities, other tech companies scrambling to unveil their own AI solutions, fears of an AI-driven apocalypse and so on.

Not even 18 months have passed since ChatGPT’s unveiling, and the future of AI—especially in how businesses use the technology to gain an edge with their customers—remains bright but uncertain. Some organizations have benefited from machine learning, some are on the fence and some have discovered that AI might not be all it’s cracked up to be.

Search and SEO have already been impacted by AI and machine learning. Where will the impact head next? That’s difficult to predict, but we’re already seeing some trends that any business that relies on SEO must pay attention to. The Emergence Of Search Generative Experience

Google and its competitors have presented search results in mostly the same way for a couple of decades now: a results page with a bunch of blue links that users can click on to find the information they need. As search has evolved with continually updated algorithms, paid ads, sponsored results and featured snippets, it’s essentially a listing of websites that match your search query.

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AI is starting to change that familiar formula. For example, you might type a question into Google as simple as “How old is Taylor Swift?” and, at the top of the page, get the answer without any link to a website. Underneath, you’ll see website results, and along the side, you might get more info about Taylor Swift, with a squint-and-you’ll-miss-it […]

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