With the launch of Apple Intelligence, embedded AI is poised to change the way we use technology. Relaxing with family one Sunday, my dad said, “The TV knows what I like without me telling it; it is smart.” He wanted an explanation of the interplay between what appeared on his mobile phone and TV. “It knows a lot about me,” he stated with both curiosity and concern.
The “it” is best described as embedded AI, which is how technology firms create intelligent platforms that enable smart interactions with and integration into our everyday life experiences. This idea of embedded AI could clearly be seen at Apple’s Worldwide Developers Conference last month. Some would contend that Apple is late to the AI ecosystem as we have come to know it, with ChatGPT, Google AI, Microsoft Azure, Copilot, Tensor Flow and many others already on the scene. Rather, it seems to be fashionably late, upstaging competitors with news that its AI product, which it calls Apple Intelligence, will span its critical core devices: iPhones, Macbooks and iPads.
Apple Intelligence demonstrates the embedded nature of integrated product and services, coexisting to produce a platform intelligent experience for billions of users while incorporating ChatGPT. And it’s likely to change the way we use our devices and AI.
Data from Statista shows that in the second quarter of its 2024 fiscal year and for iPhones alone, Apple generated close to $46 billion in revenue. As of June 2024, Apple continues to lead in the mobile vendor market share, according to the same source . While these data show an integration among products, the associated embedded nature of Apple Intelligence is seamless along service offerings—which, in part, answers Dad’s question.
Interestingly, Meta is also showing integration of AI products and services using an embedded AI approach. Using Llama 3, Meta AI is said to be the most intelligent AI assistant. It’s integrated in Instagram, WhatsApp and other company products. Having acquired Instagram in 2012, Meta continues to add more functionality to the IG platform, including photo and video sharing, Reels, Live Rooms and Collab.
By 2025, forecasts predict there will […]
3 Ways Apple Intelligence And Embedded AI Will Transform Daily Life
