Some of Nirvana’s bestselling cannabis beverages. Now that recreational marijuana is legal in Ohio, the canna-curious have questions about the wide range of products available. Edibles, gummies and cannabis flower may grab more attention, but marijuana-infused beverages are another option for both the recreational and medical market, according to entrepreneurs and industry observers..
Wesley Bryant, a Brook Park hemp manufacturing wholesaler, makes handcrafted THC drinks through his 420 Craft Beverages retail enterprise. Most of Bryant’s hemp-derived seltzers and juices contain 25 milligrams of THC per 12-ounce can, comparable to the effects of smoking a single joint, he said.
“They are very intoxicating, and those are full-flavored beverages meant for a single dose,” said Bryant. “You don’t have to drink three or four of these to get where you want to go. We do have our lower-dose stuff that you find in bars, restaurants, backyards and stuff like that.”
Concentrated cannabis beverages are for people who have built up resistance, just like use of any substance will lead to development of tolerance, Bryant said. Meanwhile, 5-milligram drinks are available for new consumers seeking a gentle buzz – although he said even novices must imbibe several beverages to get their desired result.
While Bryant’s more potent products are bigger sellers than his microdose offerings, low THC drinks still have their place at tailgates and other settings where a lighter high is preferable, he noted.
Bryant conceived the idea for a cannabis beverage business in 2020, initially creating drinks with less than 0.3% THC by volume to keep within regulations set forth by the 2018 Farm Bill. He also believed his all-natural wares could gain traction in a market overwhelmed with medicinal-tasting synthetic products.
“I was looking for a single serving where I could come home, consume it, and it tasted good,” said Bryant. “I was actually doing a single-dose (container) when it came to each individual beverage. We had good reception immediately, and have stuck with it ever since.” A different experience
Preparations for recreational cannabis sales have kept Roberta Rosa and her team at Nirvana Center occupied over the last few months – part of that […]
A new buzz: Cannabis-infused beverages offer a new high for consumers
