Courtesy of Ripple Getting ahead in the weed gummy game sounds exhausting and expensive, but with so many dispensary shoppers clamoring for THC fruit chews , someone’s got to do it. And for the past eighteen months or so, few brands have been doing it like Ript.
The gummy arm of Ripple, an edibles company founded on tasteless cannabinoid powder, Ript has wasted little time in gaining consumer popularity. According to dispensary analytics tracker Headset, Ript was the second-fastest-growing cannabis brand in the country last year , and you’d be hard-pressed to visit a Colorado pot shop without seeing Ript gummies on display in 2024.
According to Ripple co-founder and CEO Justin Singer, an affordable, no-bullshit approach has helped Ript gain and keep the attention of shoppers. And that "more gummy for less money" approach has helped fund new product research for Ript’s sister brands, he says.
As the power of the weed gummy becomes more and more apparent, we caught up with Singer to learn more about Ript’s approach and why he thinks the brand has taken off so quickly.
Westword: When did you realize that Ripple alone wasn’t enough for the company to get where it wanted to go?
Justin Singer: It wasn’t about Ripple not being enough. It was about the market opportunity being so obvious that we felt compelled to pursue it. In 2022, we launched Ripple in Michigan, bringing our Ripsticks, Dissolves and Ripple Gummies to the state. But in the nine months preceding our launch, the price of gummies there dropped 70 percent, and we weren’t ready to handle that.
Back in Colorado, we were licking our wounds and wondering what had just happened when we noticed that gummy sales in Michigan were skyrocketing. We looked at our costs, Colorado’s demographics and what our competitors were charging. We did the math and saw a huge opening for a “Kirkland Signature”-type gummy brand that delivers high quality at low cost.
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