Joe Burton is the CEO of ROI Marketplace LLC. getty AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense.
Until now, it has taken marketers like me weeks of late nights and long days to create enough versions of native ads to properly run large campaigns. Not anymore. After more than 20 years in the industry and 10 years of owning my own agency, I can safely say that AI is the best thing to hit my industry since the printing press. Where before, I needed a team of copywriters and graphic designers to create hundreds of iterations of ads, now I can use AI and get exponentially more done, faster and with less overhead.
Here are the parts of the native ad process AI does well.
1. Content creation: Instead of using a human copywriter to write different versions of an ad, someone on my team puts prompts into an AI tool that can deliver ad copy in seconds.
2. Image creation: Rather than slogging through stock image sites looking for the perfect photo for an ad, I can have AI create an image to my exact specifications.
3. Testing: In my opinion, the most important part of native advertising is testing. Only through experimenting with ad variations can we find which ones work best. Done with human hands, this can take a tremendous amount of time. But AI can automate the process so my staff can focus on interpreting results rather than the manual labor of placing and running ads.
Five Tips For Using AI To Create Native Ads
AI can work wonders for improving native ad creation, but it’s not a foolproof process. All it can do is replace the generative aspect. You still need someone to create the strategy, input prompts and then proof and approve the outputs. Don’t think AI can do it all. It’s still up to you to handle the aspects below.
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