Shutterstock Since states across the country first began legalizing cannabis, the ability for cannabis-related businesses to advertise on social media — or even mention or show cannabis products — has remained a contentious issue.
Many platforms will quickly remove cannabis business accounts once they catch wind of their content, leaving professionals with limited access to their audience and ultimately having to jump through hurdles like self-censorship to maintain their accounts. Some have also questioned if the consistent censorship surrounding cannabis and other drug content may lead to gaps in education or information encouraging harm reduction.
Despite these concerns, there remains a prevailing push to ensure children are not exposed to cannabis marketing and that reform as a whole does not encourage use among people under the legal age.
Colorado is currently caught in the middle of this push and pull, as lawmakers are working to advance legislation that would force social media platforms to ban users for talking positively about, promoting or advertising cannabis and cannabis products online, along with other regulated drugs and substances. Colorado’s Polarizing Content-Regulation Bill
The bill, SB24-158 , is currently facing criticism from multiple angles.
The legislation was recently amended to include language saying that “a social media platform may allow a user to promote, sell, or advertise medical marijuana or retail marijuana to users who are at least twenty-one years of age,” so long as the content is in compliance with state cannabis laws, Marijuana Moment reports.
Members of the Senate Committee on Business, Labor and Technology […]
Colorado Bill Banning Social Media MJ, Drug Posts Raises Constitutional Concerns