A screenshot of OpenAI’s Sora tool. Photograph: OpenAI The technology, just released in Europe and the UK, clearly has the potential to transform the film, TV and advertising industries OpenAI launches Sora video generation tool in UK
If you want to know why Tyler Perry put an $800m (£635m) expansion of his studio complex on hold , type “two people in a living room in the mountains” into OpenAI’s video generation tool.
The result from artificial intelligence-powered Sora, which was released in the UK and Europe on Friday , indicates why the US TV and film mogul paused his plans.
Perry said last year after seeing previews of Sora that if he wanted to produce that mountain shot, he may not need to build sets on location or on his lot .
“I can sit in an office and do this with a computer, which is shocking to me,” he said.
The result from a simple text prompt is only five seconds long – you can go to up to 20 seconds and also stitch together much longer videos from the tool – and the “actors” display tell-tale problems with their hands ( a common problem with AI tools ). But the mountain backdrop, and the cosy interiors, are convincing and it only took 45 seconds to make after the text prompt was entered. The technology will also improve.
In order to access Sora users need to have a paid-for package with ChatGPT, but it is an indication of where video-generating technology is heading in the rapidly evolving AI market. It also underlines why the row over copyright has reached red-hot levels on both sides of the Atlantic.
It is obvious that video generation tools such as Sora, Kling and Runway have the potential to transform the film, TV and advertising industries. One of the UK digital artists who has experimented with the tool, Josephine Miller, told the Guardian it has expanded opportunities for “younger creatives” and she is already using it to pitch advertising concepts to brands. OpenAI says creatives and studios in locations where Sora is already available, such as in the […]
Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried
