Post: How to get the most out of AI with smart targeting

Find out more about how to get the most out of AI with smart targets. Lod and human hand finger pointing However, in our enthusiasm to adopt this technology, it is easy to fall into the trap of wanting to implement robust and complex solutions without considering whether they are really what we need. Often, the urge to ‘have AI’ overtakes us, leading us to opt for pre-built tools or generic solutions that, while they may be powerful, don’t always align with our goals or solve the specific problems we face. What problem we want to solve with AI

Before we dive headlong into implementing an AI solution, it is crucial to take a step back and ask ourselves: What problem do we want to solve with AI ? This fundamental question leads us to reflect on whether AI is really the right technology to address the challenge at hand, and if so, what type of AI is best suited for our context. Not all AI applications are the same, and what works in one environment may not be the most effective in another.

To understand this better, let’s think about an everyday example: ‘home renovation’. When you decide to renovate your home, you can’t just tear everything down and rebuild it from scratch, because you still have to live there! So you choose a specific area, such as the kitchen, to start with. If you are clear about what you want, you will understand the importance of setting specific goals or getting advice from someone to guide you. This approach is essential for any IA project, where clearly defining what you want to ‘reform’ or improve is the first step to ensure success.

Once we have identified the problem and determined that AI is the right tool, it is vital to align ourselves closely with our goals, whether they are project or company-wide. This deliberate approach forces us to assume nothing and to rigorously test our solution. Testing is essential: we need to make sure that the technology we are using is appropriate, that it meets our specific needs, and […]

How to get the most out of AI with smart targeting